How Do Octavio Paz and Albert Camus Convey Their Respective Views on Death

How do Octavio Paz and Albert Camus convey their respective views on death? World Literature 1 22/08/2010 Many aspects of death are pondered and questioned throughout Octavio Paz's poems, the two I have chosen to particularly focus on are Plain and Near Cape Comorin. Albert Camus has also considered the aspect of death within his novel, The Outsider. The title, The Outsider is vital to the text, as it reflects many aspects of the author's life. David Simpson explained that ‘Camus lived most of his life in various groups and communities without really being of them’ (iii).This also shows similarities between Camus and the protagonist, Meursault, as throughout The Outsider, Meursault seems to neutralise all his emotions allowing himself to watch his own life as an ‘outsider’. However, Camus was born as and brought up to be an outsider, whereas Meursault assumes his detached, individualised life himself. Both Camus and his protagonist share an existentialist vi ew on death, this is evident in the novel The Outsider. Whereas Paz shows a more positive stance on death.Both Paz and Camus convey the notion that death is an inevitable product of life, however they go about this in very different ways. While Camus takes a negative view of death, hauntingly reflected in his protagonist's amoral, emotionless attitude towards his death sentence, Paz juxtaposes images of death and decay, with that of beauty, and nature. Plain is saturated with sexual imagery, however, it is displayed to the reader in a grotesque manner, suggesting that life shares an intrinsic link with death.Visceral imagery such as that of ‘decapitated phalluses' and a gushing ‘open wound' would normally point towards mortality, but the presence of sexual imagery contrasts this notion as, sexual intercourse is representative of the fruition of life. Camus presents a similar concept in The Outsider; as he articulates the idea that the only certain thing in life is the in evitability of death, and, because all humans will eventually meet death, all lives are all equally meaningless.This theory manifests itself in Meursault's nonchalant response to his own impending death. Whereas during his trial Meursault passively observed the judgements levelled against him, in prison he begins to ponder the fact of his inevitable death. He begins to see his life as having a past, present, and future, and concludes that there is no difference between dying soon by execution and dying decades later of natural causes. This revelation comes about when Meursault experiences a sense of liberation in his jail cell.His emotional outburst towards the chaplain, ‘hurl[ing] insults at him’ (124), contrasts hugely against the blunt, nonchalant opening sentence ‘Maman died today. Or yesterday maybe, I can’t be sure’ (11). While awaiting his execution, Meursault takes the final step in the development of his consciousness. This capacity for self -analysis is a new development for Meursault, and it contrasts greatly with his level of self-awareness earlier in the novel. This is significant, as it catalyses his self enlightenment, enhancing his mindset into that of an existentialist.Meursault's approach to death, and in fact his entire belief structure points to that of an individual with an amoral stance on life. He is neither moral or immoral, he simply does not make the distinction between good and bad in his own mind. His encounter with the chaplain presents the reader with a clear binary opposite; differentiating between a rational, Christian system of belief and that of Meursault who refuses to succumb to Christianity. Meursault concludes that the universe is, like him, totally indifferent to human life.He decides that people’s lives have no grand meaning or importance, and that their actions, their comings and goings, have no effect on the world. This realisation is the culmination of all the events of the novel . When Meursault accepts ‘the benign indifference of the universe,' (127) he finds peace with himself and with the society around him, and his development as a character is complete. Paz asks similar philosophical questions in Near Cape Comorin; using the first person to rhetorically inquire: ‘Am I a lost soul or a wandering body? In the same poem he uses nature to convey various elements of religion, as it is universally known that people look for answers in their faiths. Hinduism is alluded to, with references to ‘a troupe of begging monkeys'; possibly a nod to the Hindu deity â€Å"Hanuman†. This is juxtaposed with references to Christianity; such as the ‘cobra' from Genesis; a binary representation of western versus eastern religion. Nature is also used to depict death in Plain when Paz talks of ‘the buzzing of the flies' connoting decay.The theme of insects continues as he mentions a statue of ‘a saint painted blue and pink. From his l eft eye' streaming ‘grey winged insects that†¦ fall turned to dust'. This again, savours of death and decay; creating in the reader's mind, the image of a rotting corpse. This is starkly juxtaposed with the cheery colours of the ‘saint' which could themselves represent the gender stereotyped clothes given to newborn babies. Lastly, death itself is evoked with the personification by Paz, of a ‘a bird dressed in black'.This is a regularly used symbol of death, and the notion that the ‘bird flies in circles' points to the cyclical nature of life and death. This bird, however, may also be used to portray hope as it ‘rests on the only living tree' showing hope in the preservation and search of life. This hope is also present in The Outsider because once Meursault dismisses his perceived difference between execution and natural death, he must deal with the concept of hope.Hope only tortures him, because it creates the false illusion that he can change th e fact of his death. The leap of hope he feels at the idea of having another twenty years of life prevents him from making the most of his final days or hours. Hope disturbs his calm and understanding, and prevents him from fully coming to grips with his situation. By using imageries of religion, nature and sex, Paz creates a relatively positive outlook on death, in stark opposition to Camus' melodramatic, emotionless stance on death.Through Meursault's actions, Camus implicitly challenges society's accepted moral obligations, which state that one should grieve over death, especially for a loved one or family member. Because Meursault does not grieve, society classes him as an outsider, a possible threat, a man with ‘a criminal mentality' (105) and stands ‘no place [within] a community' (108). Meursault's mindset and possibly that of Camus is transferred to his views on death; views which fit into an existentialist way of thinking.Paz also portrays death as an inevitable product of life nd existence, as exemplified by the sinister bird, ‘dressed in black', flying in monotonous circles, landing on ‘the only living tree' presumably as a portent of its certain death. (1,133 words) Bibliography: †¢ Camus, Albert (1971) L’Etranger, (translated from original French to English by Stuart Gilbert,) London: Heinemann Educational Books Limited †¢ Paz, Octavio,. 1979. Selected poems. A bilingual edition. Middlesex: Penguin Books Ltd †¢ Simpson, David â€Å"Themes and Ideas: iii) The Outsider,† The Internet Encyclopedia of Philosophy, http://www. iep. utm. edu/camus/

Deception in “Twelfth Night” Essay

In William Shakespeare’s comedic play, â€Å"Twelfth Night†, a recurring theme is deception. The characters in the play used deception for a variety of purposes. Viola’s use of deception involves her disguising herself as a man in order to obtain a job with the Duke of Illyria, Orsino. On the other hand, Maria, Olivia’s servant, writes a letter to Malvolio in Olivia’s handwriting to make Malvolio act foolishly because of his love for Olivia. While some use deception as a means of survival, others use deception to trick others and make them act foolishly. The first example of deception in this play was when Viola decides to disguise herself as a man. Viola barely escapes a shipwreck along with her twin brother Sebastian. Separated in this terrible disaster each twin believes the other has died in the wreck. The captain of the shipwrecked vessel advises Viola to go and find a job with the Duke Orsino since she has no family or way to support herself. Viola must disguise herself as a man in order to get a job and survive. â€Å"For such disguise as haply shall become / The form of my intent. I’ll serve this duke. / Thou shalt present me as an eunuch to him. / It may be worth thy pains, for I can sing, / And speak to him in many sorts of music / That will allow me very worth his service† (1.2 lines 50-55). Viola, under the name Cesario, receives the job with Orsino at his house. Viola as Cesario becomes a messenger for Orsino. Viola carries love letters to Orsino’s love Olivia who wouldn’t accept the letters until Viola brought them to her. Viola later realizes that Olivia is in love with her as Cesario and also that she herself is in love with Orsino and that Orsino is still in love with Olivia. At a loss within the situation, Viola doesn’t know what to do about the mess she has created. She feels pity for Olivia and herself with the statement â€Å"Poor lady, she were better love a dream† (2.2. 25)! Viola’s use of deception causes a cross gender love triangle with which she can not deal. Another example of deception is when Maria, Olivia’s servant writes a letter to Malvolio, Olivia’s head servant and Maria’s coworker. Maria deceives Malvolio by writing in Olivia’s handwriting. In the letter she says that Olivia loves men in yellow stockings. â€Å"Remember who commended thy yellow stockings, and wished to see thee ever cross-gartered† (2.5. 143-145). Maria  knows that Malvolio will follow this ridiculous deed because of this love for his lady Olivia. Sir Toby Belch says, â€Å"He shall think by the letters that thou wilt drop that they come from my niece, and that she’s in love with him† (2.3. 154-156). Maria places the letter in her garden where Malvolio will definitely find it. Thinking Olivia will fall in love with him because of his clothing, Malvolio dress up in yellow stockings and goes to see Olivia. When Olivia sees Malvolio and the way he is acting, she isolates him for fear that he is insane. Shakespeare’s use of cross dressing and deceitfulness extends beyond the actual writings in the plays and goes onto the stage. Women were not allowed to perform on stage in Shakespeare’s time. â€Å"†¦all the great women’s roles in Elizabethan and Jacobean plays, from Juliet and Lady Macbeth to the duchess of Malfi, were written to be performed by trained adolescent boys† (Norton 1043). These adolescent boys were very convincing women on stage, possibly because of their smaller build and higher-pitched tone of voice. The role of Viola in Twelfth Night was particularly difficult. â€Å"The comedy depends upon an actor’s ability to transform himself, through costume, voice and gesture, into a young noblewoman, Viola, who transforms herself, through costume, voice and gesture, into a young man, Cesario† (Norton 1043). Shakespeare used deception throughout this writing and some others but also in reality through the performances of the plays. Even from the beginning of time with Adam, Eve and the serpent, deception has been used. Everyone has tried to deceive someone in their lifetime whether it be through a Halloween costume or to make yourself appear better. Deception is used for a variety of reasons today just as in the play. Some people are forced to use deception as a necessity while others find humor and entertainment in it. Whatever the motive, deception will continue to be a recurring them in all mankind; one with which we can all identify.

Bao Viet Insurance

In 2007, Bao Viet launched its Initial Public Offering and became a multi-business financial group. I.The mission, values and objectives of Bao Viet enterprise and the influences of stakeholders: To have a successful business, all companies have to have their own strategies. The first element is that the firm has to show the answer for the question â€Å"why do we exist?† or â€Å"what do we want to become?†. In other words, each company must have their missions or visions which are considered as a magnetic needle for all the people of company such as manager, workers or officers, etc to follow up. As a result, Bao Viet also has their own vision: â€Å"Bao Viet’s vision is to be o-ne of the leading financial groups in Vietnam in life and non-life insurance, investment, securities and other financial services† (Anon., 2008). To achieve this mission, the company wants to set up the high standard in every services that they undertake by innovations in productions and knowledge. In addition, by these activities, Bao Viet will also build up their reputation in Vietnam and have a long-term relationship with the customers, clients and business partners. All the enterprises need to identify their values which they can believe on it to secure their businesses. There are some values of Bao Viet for their goals and aims which is â€Å"innovation†, â€Å"growth† and â€Å"efficiency†. Principal of innovation for this company can be set up by receiving customers’ comments or feedbacks. After that, the company can renew their products or provide for customers a higher standard of service. Whilst, growth and efficiency can be assessed by basing on the business’s profits. For example, total revenue of the company in 1989 was VND 76 billion, after seven years, in 1996, this number increased rapidly at VND 970 billion. Bao Viet also should have some obvious objectives to follow. Bao Viet improves their standards of products and services to satisfy the demands of the clients and hope to have more customers and make more profits. For example, due to the success in the first six months of 2008, Bao Viet’s firm has their objective for the last six months: the business will strive to reach the total revenue of VND 3,150 billion in the whole of 2008. Next, the company should know and recognize the importance of stakeholders towards their business. There are three types of stakeholders. Firstly, we have internal stakeholders such as managers and employees who have immediate influences on the activities of the business. Managers will control all the management of the business, they decide to do or not a project so this position is very important for all the enterprises. Employees are also an major part of a business. They are the people who have the main influences on the success of a company. Employees join in the process of production directly, so if they are received high wages and bonuses to motivate them, the quality of products will improve enormously. On the other hand, if managers or employees do not do their works well, the business may get some loss of profits. The second one is connected stakeholders. Shareholders invest in the business in return of their dividends. In some cases, their investments can make them become the owners of the company if they have the largest ordinary shares of public limited company. In other words, shareholders can affect on the business by raising capital and even becoming the owners. Another part of connected stakeholders is banker who can lend the firm large amounts of cash to increase the capital. However, if the company does not make profits to repay their interest, bankers can confiscate the assets and make the enterprise go bankruptcy. Next, Suppliers who supply equipments for the company will expect to be paid and a long term relationship with suppliers can help the business to have more benefits. The last one is customers who need the products or services. For many enterprises, customers are people who decide what is produced or what price is charged. Their behaviors, feedbacks or complaints will influence on the success of the company directly. Thirdly, we have the external stakeholders. Government has a big position for the success of a business by making the laws and regulations which all the firms have to follow to do the businesses. Local authorities also can affect the business by changing local environment such as increase in road traffic. The next one is professional bodies, who want to ensure that the members of the company comply with professional ethics and standards, also affect the business. II.The extent to which Bao Viet company achieves the objectives of three stakeholders: For internal stakeholders such as managers, they are interested in the company’s continuation and growth. They also have some individual interests and goals, for example, a safe and comfortable working environment and skill and career development, etc. Therefore, to achieve the objectives of internal stakeholders, the company needs to increase the revenue and improve the standards of working environment. Bao Viet was held up in 1964, they have 43 years of foundation and growth. In some first years, their revenue only raised a little, turnovers at that time was VND 800,000 with total assets of VND 900,000 because they only served for some state-owned customers. Now, Bao Viet has widened their nationwide network and developed the business to overseas market. In addition, the income also increase enormously: Its investment income in 2003 reached VND 512 billion from a total portfolio of VND 8,114 billion. These great advances make the company become one of the biggest 25 enterprises in Vietnam. Moreover, on 31st May 2007, Bao Viet was listed on the stock market to sell their shares to the public. After this, the chartered capital of Bao Viet increased at VND 6,800 billion. Bao Viet has 40,000 dedicated agents and 5,000 employees with experienced experts and young, well-trained staff so this company always has a good environment for people to work. Bao Viet also achieves in the services for customers who represent for the connected stakeholders. Customers always want to receive the best products or services for their demands. They can complain or give comments to the business about the products and their satisfaction is very important for the company’s success. As a result, the firm always needs to listen to the customers’ opinions, this will make major influences on the new products or services in terms of quality or price. Firstly, Bao Viet strategy bases on the customer orientation which means the customers will become the centre of all activities. The company has taken over the feedback of customers and pay a large amount of money for the customers who bought their insurance. For example, Anh N of Vietnamnet (2004) said that Bao Viet had paid VND 1,000 billion for people who had got accidents or disasters in 2003. Bao Viet also issued more types of insurance such as personal insurance, river boat insurance or fishing boat insurance, etc to serve the customers’ demands. These types will help the customers in many careers to have more choices and make more benefits for the company. Secondly, because of a huge system of nationwide network over the country, Bao Viet has some difficulties to keep contacting with the clients in some parts of Vietnam. Therefore, the company decided to establish more offices and more officers to improve the quality of services for the customers : â€Å"Bao Viet Da Nang built four regional offices in Thanh Khe, Lien Chieu, Hoa Vang, Son Tra – Ngu Hanh Son and a line-up of 120 people who are willing to guide, provide insurance services for the clients everywhere at every time.† (Ha T., 2004). Moreover, Bao Viet associated with some company to develop the quality of services for the customers such as HSBC Vietnam company. By this communication, Bao Viet might provide products for their customers through branch houses of HSBC Vietnam company. Overall, Bao Viet is improving more and more their system of products and services to serve the customers. Besides the benefits for internal and connected stakeholders, Bao Viet also satisfies the requirement of government, an external stakeholder. Government has some main roles such as passing laws to protect workers and customers, collecting taxes or subsidizing activities, etc. Mr Hoan, Chief executive officer of Bao Viet headquarter stated that in 2003, Bao Viet paid VND 189 billion for the government, increased by 8.2% in comparison with the amount in 2002 (Anh N., 2004). Therefore, Bao Viet achieved the responsibility with the government. Meanwhile, the expansion of Bao Viet will increase the chances for people to have jobs, this activity will help the government to solve the problem of unemployment. In conclusion, Bao Viet succeed to achieve the objectives of all the stakeholders which includes internal stakeholder, connected stakeholder and external stakeholder. III.The responsibilities of the company and strategies employed to meet objectives of stakeholders: The first responsibility of the company is social responsibility. Bao Viet has some responsibilities for the government. For example, Bao Viet must pay tax for their income, in other words, the company must follow all the regulations and laws which the government have issued. Besides, they also make benefits for the local communities such as reducing the ratio of unemployed people in the area. Secondly, we have the ethics and business. Obeying the law is that the company must follow the laws and regulations to do the business. Furthermore, the company has to respect the rights of competitors. The firm has not to criticize or attack the rights of competitors or do everything which can harm the competitors. Business ethics also includes that the organization should protect the employees and consumer from danger of the business. In addition, the company also must not do some illegal activities such as bribery or gifts. The next one is the management responsibilities. The company should have good relationship with all their stakeholders. Now, Bao Viet has their IPO, so they will have more shareholders. In addition, the business has the responsibility to maximize the profits for shareholders. As a result, they will continue to invest in the company and the business will make more benefits. Second one is the employees who keeps the organization in operational existence. They contribute for the company by joining in the production directly so their position is also very important and they should be received a suitable treatment in terms of wages or salary, bonuses, etc. Moreover, the firm also should give the employees a coherent career and a training structure to make them become better and work more efficiently. Meanwhile, the company needs to make a good environment for workforce’s lifestyle and make a good condition for them to express all their talent. Next, I will talk about the responsibility for customers. For Bao Viet, the enterprise has to listen to every feedbacks of the customers, develop the quality of services and keep contacting with them to provide enough information which the customers want to know. For the suppliers, the firm must not delay payment or use the power unscrupulously. In addition, having a long-term relationship or giving new supplier the chance to win new business also makes benefits for both sides. The business also have some responsibilities for the competitors such as the laws of competition about fair trading, monopolies or mergers, etc. The last one is responsibilities for the Community. Each area has their own social and ethical values, so that the firm has to respect these values. Moreover, when the Community needs more capital to hold up an event or charity, the business also should sponsor for them. This way will also make benefits for the company because they have a chance to spread their brand. In addition, the last one is that the enterprise has to respond to complaints for local residents. In this part, I will give some strategies which Bao Viet has followed to meet the objectives of stakeholders. The first strategy is to become o ¬ne of the leading financial groups which has an ability of international competitiveness, providing a wide array of financial services from life and non-life insurance, securities, investment to financial services. This expansion will help the business to widen the market for more consumers. The second one is to become the corporation which is the most popular in Vietnam towards the customers. This strategy will be useful and important for a customer orientation company. Next, the company wants to â€Å"become an organization that can maintain and enhance the â€Å"Prestige† â€Å"Reputation† and â€Å"Honesty and Integrity†, having the â€Å"Loyalty† of customers, and BAOVIET members† (Business Environment textbook, 2008). All of the strategies are based on three gold principles of â€Å"innovation†, â€Å"growth† and â€Å"efficiency†. Reference http://www.vietnamnet.vn/xahoi/doisong/2004/10/340859/ Bao Viet Insurance In 2007, Bao Viet launched its Initial Public Offering and became a multi-business financial group. I.The mission, values and objectives of Bao Viet enterprise and the influences of stakeholders: To have a successful business, all companies have to have their own strategies. The first element is that the firm has to show the answer for the question â€Å"why do we exist?† or â€Å"what do we want to become?†. In other words, each company must have their missions or visions which are considered as a magnetic needle for all the people of company such as manager, workers or officers, etc to follow up. As a result, Bao Viet also has their own vision: â€Å"Bao Viet’s vision is to be o-ne of the leading financial groups in Vietnam in life and non-life insurance, investment, securities and other financial services† (Anon., 2008). To achieve this mission, the company wants to set up the high standard in every services that they undertake by innovations in productions and knowledge. In addition, by these activities, Bao Viet will also build up their reputation in Vietnam and have a long-term relationship with the customers, clients and business partners. All the enterprises need to identify their values which they can believe on it to secure their businesses. There are some values of Bao Viet for their goals and aims which is â€Å"innovation†, â€Å"growth† and â€Å"efficiency†. Principal of innovation for this company can be set up by receiving customers’ comments or feedbacks. After that, the company can renew their products or provide for customers a higher standard of service. Whilst, growth and efficiency can be assessed by basing on the business’s profits. For example, total revenue of the company in 1989 was VND 76 billion, after seven years, in 1996, this number increased rapidly at VND 970 billion. Bao Viet also should have some obvious objectives to follow. Bao Viet improves their standards of products and services to satisfy the demands of the clients and hope to have more customers and make more profits. For example, due to the success in the first six months of 2008, Bao Viet’s firm has their objective for the last six months: the business will strive to reach the total revenue of VND 3,150 billion in the whole of 2008. Next, the company should know and recognize the importance of stakeholders towards their business. There are three types of stakeholders. Firstly, we have internal stakeholders such as managers and employees who have immediate influences on the activities of the business. Managers will control all the management of the business, they decide to do or not a project so this position is very important for all the enterprises. Employees are also an major part of a business. They are the people who have the main influences on the success of a company. Employees join in the process of production directly, so if they are received high wages and bonuses to motivate them, the quality of products will improve enormously. On the other hand, if managers or employees do not do their works well, the business may get some loss of profits. The second one is connected stakeholders. Shareholders invest in the business in return of their dividends. In some cases, their investments can make them become the owners of the company if they have the largest ordinary shares of public limited company. In other words, shareholders can affect on the business by raising capital and even becoming the owners. Another part of connected stakeholders is banker who can lend the firm large amounts of cash to increase the capital. However, if the company does not make profits to repay their interest, bankers can confiscate the assets and make the enterprise go bankruptcy. Next, Suppliers who supply equipments for the company will expect to be paid and a long term relationship with suppliers can help the business to have more benefits. The last one is customers who need the products or services. For many enterprises, customers are people who decide what is produced or what price is charged. Their behaviors, feedbacks or complaints will influence on the success of the company directly. Thirdly, we have the external stakeholders. Government has a big position for the success of a business by making the laws and regulations which all the firms have to follow to do the businesses. Local authorities also can affect the business by changing local environment such as increase in road traffic. The next one is professional bodies, who want to ensure that the members of the company comply with professional ethics and standards, also affect the business. II.The extent to which Bao Viet company achieves the objectives of three stakeholders: For internal stakeholders such as managers, they are interested in the company’s continuation and growth. They also have some individual interests and goals, for example, a safe and comfortable working environment and skill and career development, etc. Therefore, to achieve the objectives of internal stakeholders, the company needs to increase the revenue and improve the standards of working environment. Bao Viet was held up in 1964, they have 43 years of foundation and growth. In some first years, their revenue only raised a little, turnovers at that time was VND 800,000 with total assets of VND 900,000 because they only served for some state-owned customers. Now, Bao Viet has widened their nationwide network and developed the business to overseas market. In addition, the income also increase enormously: Its investment income in 2003 reached VND 512 billion from a total portfolio of VND 8,114 billion. These great advances make the company become one of the biggest 25 enterprises in Vietnam. Moreover, on 31st May 2007, Bao Viet was listed on the stock market to sell their shares to the public. After this, the chartered capital of Bao Viet increased at VND 6,800 billion. Bao Viet has 40,000 dedicated agents and 5,000 employees with experienced experts and young, well-trained staff so this company always has a good environment for people to work. Bao Viet also achieves in the services for customers who represent for the connected stakeholders. Customers always want to receive the best products or services for their demands. They can complain or give comments to the business about the products and their satisfaction is very important for the company’s success. As a result, the firm always needs to listen to the customers’ opinions, this will make major influences on the new products or services in terms of quality or price. Firstly, Bao Viet strategy bases on the customer orientation which means the customers will become the centre of all activities. The company has taken over the feedback of customers and pay a large amount of money for the customers who bought their insurance. For example, Anh N of Vietnamnet (2004) said that Bao Viet had paid VND 1,000 billion for people who had got accidents or disasters in 2003. Bao Viet also issued more types of insurance such as personal insurance, river boat insurance or fishing boat insurance, etc to serve the customers’ demands. These types will help the customers in many careers to have more choices and make more benefits for the company. Secondly, because of a huge system of nationwide network over the country, Bao Viet has some difficulties to keep contacting with the clients in some parts of Vietnam. Therefore, the company decided to establish more offices and more officers to improve the quality of services for the customers : â€Å"Bao Viet Da Nang built four regional offices in Thanh Khe, Lien Chieu, Hoa Vang, Son Tra – Ngu Hanh Son and a line-up of 120 people who are willing to guide, provide insurance services for the clients everywhere at every time.† (Ha T., 2004). Moreover, Bao Viet associated with some company to develop the quality of services for the customers such as HSBC Vietnam company. By this communication, Bao Viet might provide products for their customers through branch houses of HSBC Vietnam company. Overall, Bao Viet is improving more and more their system of products and services to serve the customers. Besides the benefits for internal and connected stakeholders, Bao Viet also satisfies the requirement of government, an external stakeholder. Government has some main roles such as passing laws to protect workers and customers, collecting taxes or subsidizing activities, etc. Mr Hoan, Chief executive officer of Bao Viet headquarter stated that in 2003, Bao Viet paid VND 189 billion for the government, increased by 8.2% in comparison with the amount in 2002 (Anh N., 2004). Therefore, Bao Viet achieved the responsibility with the government. Meanwhile, the expansion of Bao Viet will increase the chances for people to have jobs, this activity will help the government to solve the problem of unemployment. In conclusion, Bao Viet succeed to achieve the objectives of all the stakeholders which includes internal stakeholder, connected stakeholder and external stakeholder. III.The responsibilities of the company and strategies employed to meet objectives of stakeholders: The first responsibility of the company is social responsibility. Bao Viet has some responsibilities for the government. For example, Bao Viet must pay tax for their income, in other words, the company must follow all the regulations and laws which the government have issued. Besides, they also make benefits for the local communities such as reducing the ratio of unemployed people in the area. Secondly, we have the ethics and business. Obeying the law is that the company must follow the laws and regulations to do the business. Furthermore, the company has to respect the rights of competitors. The firm has not to criticize or attack the rights of competitors or do everything which can harm the competitors. Business ethics also includes that the organization should protect the employees and consumer from danger of the business. In addition, the company also must not do some illegal activities such as bribery or gifts. The next one is the management responsibilities. The company should have good relationship with all their stakeholders. Now, Bao Viet has their IPO, so they will have more shareholders. In addition, the business has the responsibility to maximize the profits for shareholders. As a result, they will continue to invest in the company and the business will make more benefits. Second one is the employees who keeps the organization in operational existence. They contribute for the company by joining in the production directly so their position is also very important and they should be received a suitable treatment in terms of wages or salary, bonuses, etc. Moreover, the firm also should give the employees a coherent career and a training structure to make them become better and work more efficiently. Meanwhile, the company needs to make a good environment for workforce’s lifestyle and make a good condition for them to express all their talent. Next, I will talk about the responsibility for customers. For Bao Viet, the enterprise has to listen to every feedbacks of the customers, develop the quality of services and keep contacting with them to provide enough information which the customers want to know. For the suppliers, the firm must not delay payment or use the power unscrupulously. In addition, having a long-term relationship or giving new supplier the chance to win new business also makes benefits for both sides. The business also have some responsibilities for the competitors such as the laws of competition about fair trading, monopolies or mergers, etc. The last one is responsibilities for the Community. Each area has their own social and ethical values, so that the firm has to respect these values. Moreover, when the Community needs more capital to hold up an event or charity, the business also should sponsor for them. This way will also make benefits for the company because they have a chance to spread their brand. In addition, the last one is that the enterprise has to respond to complaints for local residents. In this part, I will give some strategies which Bao Viet has followed to meet the objectives of stakeholders. The first strategy is to become o ¬ne of the leading financial groups which has an ability of international competitiveness, providing a wide array of financial services from life and non-life insurance, securities, investment to financial services. This expansion will help the business to widen the market for more consumers. The second one is to become the corporation which is the most popular in Vietnam towards the customers. This strategy will be useful and important for a customer orientation company. Next, the company wants to â€Å"become an organization that can maintain and enhance the â€Å"Prestige† â€Å"Reputation† and â€Å"Honesty and Integrity†, having the â€Å"Loyalty† of customers, and BAOVIET members† (Business Environment textbook, 2008). All of the strategies are based on three gold principles of â€Å"innovation†, â€Å"growth† and â€Å"efficiency†. Reference http://www.vietnamnet.vn/xahoi/doisong/2004/10/340859/

What ideas about gender and sexuality are communicated by contemporary Essay

What ideas about gender and sexuality are communicated by contemporary fashion images - Essay Example (Pleck, 1981) This is the point where ideas about fashion depict society’s gender relations. These ideas will be examined in detail in the subsequent portions the essay. Brod (1995) asserts that in the past, masculinity was clearly defined in the workplace. In the twentieth Century, most men were considered as breadwinners and women were expected to be home makers. However, industrialisation changed this as work became more mechanised. Men were not the only ones who could provide labour. With time, more and more women began penetrating into positions that were previously considered masculine. They started doing clerical jobs and others even took over as the main providers in their families. Eventually, what was considered a male domain had now been changed/. Many philosophers have suggested that this is the source of gender struggles that have been become a common feature in today’s society. Kimmel (1996) explains that the shift in masculinity has created unclear images about the male gender. For instance, one may expect men to show elements of their emotions yet at the same time claim that there should be strong and heroic. Men who may not depict these types of behaviour may be considered a socially deviant. This gender crisis has been depicted in fashion images. Before the crisis, fashion images mostly focused on women as objects of consumption while men on the other hand were objects of production. Most fashion items concentrated on women as their most important clients. However, with the introduction of technology, there was a shift from that point of view. Men were now considered as important consumers. Marketing plans and depictions also depicted masculine fashion items. Perhaps the most outstanding aspect of the corporate world can be seen in the ‘suit’. The male suit is box in shape and creates a regular shape of any wearer hence hiding some of the natural curves associated with individuals.

English - Writing Directions Essay Example | Topics and Well Written Essays - 1000 words

English - Writing Directions - Essay Example The following flow chart will help to clarify the actions that will be described: Choose a paint color and buy it ? set up the equipment and lay down the drop cloths ?put blue tape for delicate surfaces against all the edges ? use an angled brush to outline all the close edges ? open the can and stir the paint ? use a roller brush to fill in all the spaces in an X pattern After considering this flow chart, these are the directions. Instructions for Painting a Wall Painting a wall can be a source of achievement and pride when the room looks dingy and needs to be made to look fresh and alive. The area around the wall should be cleared away so that access to all portions is made convenient and clear of items that could be in the way. Equipment must either be gathered or purchased, so the first thing to do once the wall area is clear is to make a list of everything that is needed, including the paint. Choosing the paint color is the first step in deciding to paint a wall. This can be don e before the process begins or during the initial step as the equipment is being gathered. The wall will need to be taped off so that the edge beyond what is desired painted is protected. A two inch angled brush is used to paint near the tape, allowing for a clean edge that has not bled into the space that is not desired to be painted. The walls are then rolled in an x pattern so that there are no roller marks. When this is done, it is allowed to dry and then the tape removed in order to check for bleeds. The equipment is cleaned up and the room put back into order. The following instructions will outline exactly how to do each of the steps involved in painting a wall. 1. The first step in painting a wall is in clearing away the items around the space in front of the wall. This means that there should be enough room in front of the wall to put up a ladder. The ladder should allow access to every space of the wall that will be painted 2. The second step is to make a materials list, g ather what is already on hand and go purchase the materials that are yet needed. Steps one and two are interchangeable, but it can be preferable to have my work space clear and to see exactly what will be required for the job. 3. A basic materials list includes screwdrivers, spackle, blue delicate surface tape, two inch angle brush, roller pan, roller, roller head, and ladder. Do not forget the paint! 4. The third step is to choose the paint color, again interchangeable with steps 1 and 2. A paint color can be chosen long before the job will be done or during the trip to the store when all other materials needed will be purchased. One method of choosing a paint color is gathering paint sample cards from a store and taping them to the wall. There are many ways to choose a color and that will be up to the buyer. When purchasing materials, purchase the paint and it is recommended to use one of the new paints that have primer in them in order to get good coverage on the wall. 5. Once th e materials are brought to the site of the wall they must be organized. First, tools required to take off electrical plates and to fix any holes in the wall should go to one side of the wall away from the painting equipment and placed securely away from the wall so they can be grabbed, but not in the way. The floor should be covered with drop cloths to protect it from spills and drops that might damage

Financial Statements for Harvey Norman Australia Essay

Financial Statements for Harvey Norman Australia - Essay Example Overall, Harvey Norman Australia produced profitable 2011 and 2010 business operations. A) Analysis the Company Liquidity Position: The liquidity ratios focus on the Harvey Norman Australia’s ability to pay its liabilities on time. A company is liquid if its current ratio is positive. The company’s liquidity ratio is favorable, if the quick ratio is also positive (Brigham, 2009). 1. Current Ratio. The current ratio is shows the relationship between the company’s current assets and current liabilities. A positive current ratio shows a favorable picture of the company. The current ratio is arrived at by dividing the current assets by the current liabilities (Morrell, 2007). On the other hand, a negative current ratio indicates that the company is not able to use its current assets to pay for its currently maturing liabilities on time. Table 1 shows the company’s 2011 current ratio is 1.82 times. The above computation shows that company’s 2011 current assets (1,433,227.00) is higher than the prior year’s current assets (1,254,100). Likewise, the company’s 2011 current liabilities (786,852.00) are higher than the 2010 current liabilities (669,328.00). The ratio shows that the company’s current assets are 1.82 times higher than the company’s current liabilities. ... 2. Quick Ratio. The quick ratio is shows the relationship between the company’s quick assets and current liabilities. The quick asset amount is arrived at by deducting the inventory amount from the total current asset amount. Similarly, a positive current ratio indicates a positive image of the company. The current ratio is generated by dividing the quick assets by the current liabilities (Smart, 2008). Table 2 espouses the company’s 2011 quick ratio is 6.33 times. The ratio shows that the company’s 2011 quick assets (1,291,009.00) are higher than the prior year’s quick assets (1,200,183.00). The ratio shows that the company’s quick assets are 6.33 times more than the company’s current liabilities. The company’s 2010 quick ratio (5.64) is lower than the 2011 quick ratio (6.33). Using the quick ratio financial statement analysis, the two quick ratios show the company performed financially better in 2011, when compared to 2010. The quick ratio similarly proves that the company has the available funds to defray its present liabilities. B) Activity Position: The activity ratios measure the efficiency and liquidity of Harvey Norman Australia’s management. The ratios include determining how fast the company converts cash into other assets and the other assets back into cash (Taylor, 2006). 1. Inventory Turnover Ratio. The ratio determines how fast inventory is sold. The ratio is arrived at by dividing the company’s cost of goods sold by the average inventory (Taylor, 2006). Table 3 confirms the company’s 2011 inventory turnover ratio is 11.52 times. The ratio analysis shows that the company’s 2011 cost of goods figure (1,129,517.00) is lower than the prior year’s cost of goods amount (1,344,455.00). The ratio also

The retail environment of clothing apparel organization Abercrombie & Essay

The retail environment of clothing apparel organization Abercrombie & Fitch in terms of pervading retail theory - Essay Example One such company is the teen clothing store Abercrombie & Fitch. Through reference to contemporary retail theory, this report investigates Abercrombie & Fitch’s retail environment. Abercrombie & Fitch Background While Abercrombie & Fitch is popularly recognized for its modern fashions and pop culture style, the company has a long history dating back to the 19th century. Indeed, David Abercrombie and Ezra Fitch founded the company as a sporting goods store in 1892 (Zuidhof 2007). During the early 20th century David Abercrombie left the organization, but Ezra Fitch continued operations. Fitch would witness successful company operations and expansion until his retirement in 1928 (Zuidhof 2007). During the period Fitch controlled the organization they expanded from sporting goods to a wide-array of amenities, including clothing and board games. The organization was the first company to carry the game Mahjong and they even outfitted Charles Lindberg for his flight across the Atlant ic. After Fitch’s retirement his brother-in-law James S. Cobb purchased the organization. After Cobb assumed controlled the organization further expanded, purchasing Von Lengerke & Detmold, a European dealer of sportings guns. The company continued in relative prosperity until the 1970s when they increasingly experienced declining revenue. Ultimately, the company was forced to declare chapter 11 bankruptcy. In 1977 the company closed until it was bought in 1978 by sporting goods retailer Oshman’s for $1.5 million (Zuidhof 2007). The Oshman era experienced tepid success until it was bought out in 1988 by Limited Brands (Zuidhof 2007). New president Sally Frame-Kasak would move the organization into a decidedly fashion retail direction. This direction was further enhanced in 1992 when clothing executive Michael S. Jeffries assumed the presidency. Jeffries would further shift company emphasis from simply clothing to teenage apparel. From this 1992 period until the present day the company has largely maintained this market structure and has expanded with relative success. The contemporary incarnation of Abercrombie & Fitch five brands: Abercrombie & Fitch, AbercrombieKids, Hollister and RUEHL and Gilly Hicks: Sydney brands. While each of these brands reaches out to different market segments structural changes in the retail environment, the Abercrombie & Fitch storefront, with its ‘classic cool’ theme, remains the flagship offering. Analysis Overarching Theoretical Paradigm One of the most overarching concerns in terms of Abercrombie & Fitch’s contemporary retail environment is the notion of the servicescape. Broadly speaking, the servicescape is the impact of the physical environment in which a service takes place. Booms and Bitner (1981, pg. 36) first established the notion of the servicescape, noting it is, â€Å"the environment in which the service is assembled and in which the seller and customer interact, combined with tangi ble commodities that facilitate performance or communication of the service.† Not merely Abercrombie & Fitch, but indeed all retail environments, this is a pervasive notion for its nearly all-encompassing subject criteria; indeed, Bitner (1992) expanded this notion to include three physical environ

Consumption is a site of social struggle between structure and agency Essay

Consumption is a site of social struggle between structure and agency - Essay Example According to the research findings ever since, women and men have always been conscious of how they look. In business too, the image one portrays is extremely beneficial in business and may depict his or her personality. Therefore, the fashion and design industry often provide ways in which individuals could fit into various occasions. In the community, one would be surprised at the rate which people consume commodities, especially clothes and beauty products. In addition, as one walks across the street, one can be impressed by the number of people wearing fashionable clothes and jewellery. Fashion has become part of the society. Many people have derived advantages from the fashion industry. The fashion and design culture started in the past limited to certain aspects in the society. For instance, in the past, it was easy to judge from the quality and the fabric used on a given clothe the social status of a certain person. Nowadays many more dimensions have evolved and considered as under the following: conservative or progressive, low or high educational level, low or high ecological awareness or more. Culture is a unique entity and fashion got its way to its heart million of years ago. With fashion, people often regard it to some cultures that have been there since time immemorial. Take for instance wearing of skirts by the Scottish people. In as much as fashion has more been likened to language since the past, still there is a vast gap existing between them. Language has grammar, and the sequence of the words provides meaning. Clothing, on the other hand has constantly perceived as one entity, not as a sequence, plus has no grammar. In the society, there are some impression regarding language and the clothes people wear (McCracken 2009, p.34). Another example could be the association Kanzus to Arab speaking people. Different languages have in the past been associated to certain fashions. Take for instance the Maasai speaking people in Kenya with their fashio nable clothes. As much as the fashion industry is trying not to associate certain clothes with languages, still in some reasons they become forced to do so. Fashion and culture have always been intertwined. In the society, people refer to certain fashion and designs as attributed to certain cultures. For example, sneakers get associated with the American culture (Douglas & Goodman 2004, p.78). There are some clothes which people associate them with hip hop culture, rock culture and the rest. Fashions get always attributed to certain cultures in the society. Individuals often associate with different cultures for the sake of identity (McCracken 2009, p.36). It is the love for identity that people often look for in certain clothes and materials. The items help them to associate with a given culture. In addition, there are some fashions that are unique, and it is only people who could afford them could possess them. Therefore, some fashion and design industries produce items that are u nique to the specifications of such people (McCracken 2009, p.40). Over time, consumption has proved to be site for social struggle between the agency and the structure. The fashion and design industry have at times have a problem with getting consumers for their products. Finding the right consumer for your product requires a lot of marketing into the lives of people living in the society. In regard to culture, sometimes fashion and culture have clashed. Take for instance the wearing of jeans by women in the Muslim community (Yurchisin 2010, p.33). The societies in some regions are against certain cultures. Majorly, the fashion and design industry often are in the move to create newer things, but the problem, which they often await is, will it be sold or not. There have been cases of outstanding designs and fashions rejected in certain

VISION STATEMENT Essay Example | Topics and Well Written Essays - 750 words

VISION STATEMENT - Essay Example While there have been more exact and specific formulations of performance management, most notably by Dr. Aubrey Daniels who in the 1970s identified a technology specifically designed to manage behavior and results, for the consideration of performance management in this context, the essay will advance with the broader contextual interpretation. Recently Ford Motor Company altered an aspect of their performance management system to better evaluate employee performance. The past system had been the target of a number of law suits over complaints that it was skewed towards age discrimination. The new performance management system eliminates quotas from the performance rating system and updates the appraisal process through a newly updated system. This shift was the first major shift in performance management at Ford Motor Company since 2000 when the last system was instituted in an effort to increase bottom-line results and to alter the long stagnant corporate climate at Ford. (Karash 2005) The appraisal process at Ford Motor Company is based on a grading system much like one might experience in a university or high school scholastic environment. The company’s performance management system grades managers at various company levels with an A, B, or C performance rating. The grade is based on a complicated rubric that includes a number of internal factors, but is also highly contingent on productivity measures. If the employee or manager is rated at a C level then this eliminates their bonus for that year. If the employee or manager spends more than one year at the C grade scale and receives this performance rating for the second year then they are potentially demoted or in certain circumstances released. Over 18,000 managers are rated through this grading system. While the average number of managers receiving the C rating was intended to be at 10% for a number of years, recent reports indicate that the performance management system

The History of Advertising Essay Example | Topics and Well Written Essays - 3000 words

The History of Advertising - Essay Example This discussion stresses that there are many reasons for this like, culture, wealth, availability of credit and of course product promotion. This paper looks at these habits on the basis of an important chapter in the history of advertising. The advertising industry was shaken up by a man called William Bernbach. His most notable achievements were the ads produced by his company for the German automaker Volkswagen, soon after their introduction in the US. The work here will study some of the features of the module and its relation to the advertisements of Bernbach for Volkswagen.   From this paper it is clear that William Bernbach and his colleague Ned Doyle and Maxwell Dane formed the advertising agency named Doyle Dane Bernbach (DDB) in 1949. This agency created the revolutionary ad campaigns for the 1950s and 1960s.The Volkswagen campaign was regarded as one of the best campaign because it increased the sales of the Volkswagen car. â€Å"This ad campaign established the Volkswagen brand as a marker for nonconformity.† Bernbach’s advertising strategy was to trey to keep customers rather than attracting the attention of those who were not interested in the product. Bernbach understood that an advertisement didn’t sell a product and he formulated innovative styles in printing the advertisements. Their idea was to give simplicity in print advertisements. These advertisements were entirely different from the familiar advertisements which gave importance to the American automobile’s powerful engines, and large size etc. The Volkswagen a dvertisements urged people to buy a car which they could drive cheaply.  

Jane Eyre as a bildungsroman novel Essay Example for Free

Jane Eyre as a bildungsroman novel Essay Bildungsroman is a novel genre that narrates a hero or heroines process of psychological maturation and focuses on experiences and changes that accompanies the growth of the character from youth to adulthood. The term Bildungsroman was introduced to the critical vocabulary by the German philosopher and sociologist Wilhelm Dilthey (1833-1941), who first employed it in an 1870 biography of Friedrich Schleiermacher and then popularized it with the success of his 1906 study Poetry and Experience (Boes 231). To be a Bildungsroman, the hero or heroine in a novel will experience certain forms of pain or loss that pulls him or her away from either family or home and into the journey of desiring self-identity. At the end of the story the hero or heroine finally succeeds in the society. The plot of Jane Eyre, written by Charlotte Brontà «, generally follows this form. The growth of the main character, Jane Eyre, is distinctively divided into phases by places that she stayed at, starting from her tragic childhood to her final destination as Mr. Rochesters mistress. The changes of emotions and maturation of identities as Jane Eyre goes through her life provide evidence of a Bildungsroman. Through the novel, Jane Eyre grows up, moving from a radical stage to a more pragmatic consciousness (Mickelsen 418). Psychological maturation is a typical trait of Bildungsroman genre. At the beginning, Jane uses the knowledge she learns from the books to defend herself when she is angry: you are like a murderer you are like a slave-driver you are like the Roman emperors!' (Brontà « 8). Her angry and chaotic emotions have built up since she lost her parents and was adopted unwillingly by Mrs. Reed. Jane cannot find her place in this family. Her anger and desperation becomes more intense each time Mrs. Reeds family treats her not as a family member but more like a servant. Janes burst of emotions against her cousin, John, resulted in her being locked ino the red-room and eventually sent to the Lowood School, where she spends the rest of her childhood and the beginning of her adolescence. When Jane is again treated unfairly and libelled by Mr. Brocklehurst, through the support of her patient friend Helen Burns, and kind-hearted Miss Temple, she is able to release her indignation. Jane Eyre experiences a huge emotional transition when she no longer feels like a wanderer but gains a sense of belonging through the care of Miss Temple and  the support of Helen. After Jane finishes her education at Lowood, she applies and becomes the governess of Adele where she will work at Thornfield. At Thornfield, Jane meets Mr. Rochester and experiences the most powerful emotion love. Love makes Jane brave and mature. Her relationship with Mr. Rochester makes her fell confused but respected. She feels psychologically equal with Mr. Rochester when he admits how much he loves her. However, Jane still feels insignificant that she has to depend on Mr. Rochester. The strong emotional conflict between love and shame makes Jane run away from Thornfield and go to Marsh End where she meets St. John. The final emotionally transitional state for Jane Eyre happened when St. John asked her to marry him and go to India to serve as a missionary. Jane strongly refused St. Johns proposal and decided to follow her heart and marry her lover, Mr. Rochester. The story concludes when, Jane Eyre, who is a successful Bildungsroman character, finishes her emotional maturation process. Another significant feature of Bildungsroman is that the character will go through a series of challenges and changes in order to finally achieve complete self-actualization. Jane Eyre undergoes a period which she was called a mad cat, or titled less than a servant in Mrs. Reeds house (Brontà « 9). Deep in her mind, Janestrongly refuses these names; therefore she often hides and reads books in order to educate herself [rep] in order and build up her inner-self. In constructing a sense of inner self, Jane is able to differentiate her identity from the rest of Mrs. Reeds family members. Jane has similar experience at Lowood School where she is incorrectly labelled an interloper and an alien and also harshly, a liar (Brontà « 56). However, Miss Temple and Helen trust Jane which allows Jane to rebuild her point of view and establish new identity. In Janes life, they were the first to acknowledge Janes unique identity. Under Miss Temples protection and guidance, Jane completes her educa tion at Lowood; however, Jane lives more like a shadow of Miss Temple. Jane then later became the governess of Adele in order to break away the image of Miss Temple and create her own. There in Thornfield, she continues to educate herself by painting and reading to build up the real Jane Eyre identity. When Mr. Rochester asks Jane to marry him and gives e her the title of Mrs.  Rochester, [p_voice] it stunned Jane that she will no longer be Jane Eyre but under the name of Rochester. Losing her self-identity frightened Jane and the shadow of class differences and unfairness from her childhood experience affected her and made her leave Mr. Rochester. Later in the story, Jane finds her relatives in Marsh End and sheinherits a considerable amount of money, which makes herreconnect to family. Moreover, her newfound wealth makes her economically independent; these conditions eliminate Janes self-contempt and complete her desired image as an independent woman in society. At the end of the story, she choses to give up her independence and reunite with Mr. Rochester. Indeed, Bildungsromane typically conclude with the protagonist making some choice, thereby confirming that the protagonist has achieved a coherent self The story of Jane Eyre starts from her helpless childhood until the last step of [her] maturity when [she] finally finds self-knowledge (she in the original source is he for it was referring to hero) (Kern 6). After all Jane has experienced, from an adopted orphan to a gentlemens mistress, she finally comes to a successful and independent state which she can make her own decision and will not be restricted by anything. The various challenges during Janes growing process that educate and change her emotions and identities align with the basic definition of a Bildungsroman genre. Although the story of Jane Eyre falls into a fairy tale ending, the novel Jane Eyre functions as a Bildungsroman.

Social obligation Essay Example for Free

Social obligation Essay Fred was sitting in his usual spot, with his coffee piping its way up his nose. Yet today there were other things on his aging mind. His blind eyes pierced the darkness before him amidst the meaningless babble around him. He knew the people around him were talking, and he knew that it was when the voices were hushed†¦transformed to a whispers, that they were talking about him. He trusted those around him despite the knowledge that he was really rather a burden on society. His experience of people had told him he would be this way and his mind drifted to the very day he realized what life was about. He remembered the day it happened. He remembered most of all because he had chosen to hold this memory close. The streets had been quiet and heavy with the smell of spring rains and he could hear the slow drip of precipitation as it coursed its way off of roof-tops and gutters onto the rising mist of the pavement. The man sat with his legs stretched out on the newspapers and cardboard on the hard concrete. â€Å"Pennies for the old man. † He drawled through his spittle stained mouth. Fred shivered and walked on. â€Å"I know who you are. † Shouted the man after him through a gurgled laugh. Fred cringed deeply, hating the uselessness and hopelessness of the man who took the role of his alter-ego. Yes, that ego he nurtured so close to his puffed up breast. He continued walking towards the park, where he proposed to write a new song for his ever-growing repertoire. His daughter was participating in a play that day, but he hated the formalities of everyday life and particularly the things that were expected of his. Social obligation. There had been something in the mockery of the street-man’s voice that seems to worm its way into his preoccupied brain. â€Å"I know who you are†¦Ã¢â‚¬  he repeated to himself, sneering at the arrogance of a man who had amounted to nothing†¦really. On his way back from the park, he thought of possible ways he could avoid walking past the menacing man. No, there was no way out and he shrunk into his designer overcoat, pulling his Al Capone hat over his eyes. That wouldn’t work either, he always wore it. The man was still there, apparently sleeping. Fred tiptoed past, holding his breath until he thought he was past the threat. He let out a deep breath†¦rolling his eyes back in relief. He heard a cackle and thought he was imaging it, perhaps his artistic overbearing imagination had gotten the better of him. â€Å"Don’t wanna see me do you? † said the gravelly voice. The sun was setting and the steam still rose form the grey pavement as Fred peered down at it. He suddenly felt awfully small. Maybe he should just talk to the man and get it over with he was thinking when the voice replied, â€Å"Yeah, just talk to the old man and get it over with†¦who knows, it could be you one day. † He shrunk a few inches more and turned to swagger back to the emaciated body. â€Å"Let me buy us coffee first. † Fred offered grudgingly. â€Å"I just loooove coffee, shrieked the voice, â€Å"but good Brazilian coffee please, none of this fake stuff†¦Ã¢â‚¬  Well, Fred thought, take the arm†¦. The two misfits were sitting on the pavement in silence, sipping the hot life-giving liquid. At length Fred began to wonder, â€Å"So how did you come to be here? † The man sighed, a wet tuberculosis riddled sigh. â€Å"Well†¦my father was a surgeon and my mother†¦she never had to work. My father never had much time for me but I had all I could want. † The sky was falling again, but Fred was enjoying the feeling of rain on his Carducci slacks. â€Å"I studied and became a lawyer, got married and children and got divorced. Losing my family made me lose faith in being accomplished at anything. I just let it all go†¦drank it away. Felt it was easier to just live on the streets and have no one to answer to, no one placate. It was easy, but lonely. I got in a fight on the streets and had my eyes gouged out. Now I see more than I ever used to. † Fred began to feel uncomfortable, but there was something he needed to ask. â€Å"Do you never miss your family, children†¦friends. † The man gurgled again, smiling a gapped smile, the teeth that remained, clawing into the heart of the viewer. â€Å"Nah, I have more friends now than I ever did. These friends care about me out of pity, the others cared about me for what they could get out of me. † Fred looked out at the empty streets and sidewalks†¦thinking of the man he walked past everyday with ever having really understood why he was there†¦

Quality Management Concept

Quality Management Concept This report mainly discusses quality management. The concept of quality management and its four different quality management schemes adopt in commercial operations. And briefly discuss about quality controls and their benefits to the customers by Adidas Company which engaged in London Olympics 2012 as official partner. Through out the first question discussed about the quality management concept and features which use to identify quality. And quality in terms of business and services perspective and how quality can be define with customer satisfaction. Also how quality management can be measured. As second step briefly discussed about four different quality management schemes adapt to commercial operations and the similarities and differences of each quality management schema. And discuss its importance of communication and record keeping within the organization. Select an organization which engaged in London Olympics 2012 and did quality audit and gave recommendations to do the modifications. I have selected Adidas Company which provides equipments, shoes, clothes and accessories to London Olympics 2012. As third part of the report briefly discussed about the information made available to customers and importance of effective marketing. Importance of user and nonuser surveys when determining customer needs. And what are the consultation methods used by the represented groups to encourage the participation for London Olympics 2012. Finally evaluate the value of complaints procedure and quality improvements. As fourth question of the report analyse the role of self assessment of own quality management system. And discussed about the staff consultation to implement effective quality scheme and I have proposed new modifications and ideas to improve the existing quality management schema. Question One: Concept of Quality Management Quality is the totality of features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs. Quality programs include Fitness for use. (Is the product or service capable of being used?) Fitness for purpose. (Does the product or service meet its intended purpose?) Customer satisfaction. (Does the product or service meet the customers expectations?) Conformance to the requirements. (Does the product or service conform to the requirements?) Define quality in terms of business and service provision The business and service organization is profited by selling their products and services. To keep the quality of the products and services these companies must practice the quality management. The quality must be including in all steps of production process of product or service. The best quality is key concept to improve sales as well as marketing tool. The quality is key element of Competition in the market. The organization is manufacturing products. The product must be capable to fit for use, confirm the manufactures requirements. And also meet its intended purpose as planned by the business organization. As same as the organization is service provided one, then the service must be fit to the requirements of the company, it must meet the intended purpose of a particular service of the company and confirm its requirements. Define quality in terms of customer satisfaction The customer is the most important person of the business and service organizations. These organizations manufacturing goods and services to full fill the requirements of the customers. The organizations existence is depends on the customer satisfaction. The products and services must be able to meet the customers expectations by the product and service. The product and the service must be value its price paid by the customer. The customers are attracted to the best quality products and services. After consuming product or service the customer is satisfied and, the customer thinks to buy the same product or service again, then product or service represents best quality. Then the customer has confidents to buy other new arrivals. Due to best quality some trade marks are more popular. These products and services satisfy the customers in higher level. How quality management can be measured Quality management can be measured in different ways. Number of scraped goods, reworks done for produce goods, additional material or inventory which do not use for particular production, warranty repairs or service done for sold goods, customer complaints made for sold goods and services, liability judgement made for goods and services, product recalls and product corrective actions taken to products. The above mentioned measurements are considerably high the products or services are not in a bests quality. Question Two: Four different Quality Management schemes appropriate to commercial operations The Quality Management Systems (QMS) scheme helps organisations to meet customers quality requirements and relevant regulatory requirements, while also enhancing customer satisfaction and achieving continual improvement of its performance. Describe the rationale underpinning four quality schemes commonly adopted by commercial operations Quality Planning Quality planning is the process of identifying the quality standards according to the products and services which produce in the organization and determining how to satisfy the particular quality standards. Identify the particular quality policy, scope statement, product description, quality standards and regulations as products and services. Then use cost benefit analysis, benchmarking, flowcharts and design experiment methods to determine the current quality levels and identify the gap between the identified quality standards and current position. Then determine quality management plan, checklists and input to other processes, as the final stage. The above mentioned quality planning methods represents the quality position of the organization and produce best quality products and services. The quality planning is also carrying out as quality management scheme. Quality Assurance Quality Assurance is the process of evaluating overall production performance on a regular basis and assures the productions satisfaction in terms of quality standards. Evaluate quality management plan, evaluate results of quality control measurements and operational definitions. And use quality planning tools, techniques and quality audits for evaluate overall production performance. Then give confidents of production satisfaction in terms of quality standards. So quality assurance is also a quality management scheme. Quality Control Monitoring products and services to determine if they comply with relevant quality standards and identifying ways to eliminate the poor performance of the production process. Monitoring work results, quality management plan, operational definitions and checklists in the production processes of product or service. Then use quality control methods of inspections, control charts, pareto diagrams, statistical sampling, flowcharting and trend analysis to identify lower performance of the production process. Then do quality improvements, change acceptance decisions, do rework, completed checklists and do process adjustment as quality improve decisions of quality control scheme. Total Quality Management Implementing quality improvement programmes within the organization to maintain the particular quality standards. Maintaining quality programmes in all stages of production process (planning, training and induction, process control, field testing, product design validation, process validation, test and evaluations, quality audits, maintain and calibration) and among the staff(senior manager, production manager and production staff) who are working in the organization. Identify main similarities and differences between quality schemes Similarities All these quality schemes are based on particular quality standards of the product or service. Quality control and quality planning schemes take corrective actions to minimize the poor performance of the production process. Quality assurance and quality control evaluates the current quality levels of the organization and come up to a decision. Total quality management and quality control change the quality practice continuously. Differences In quality planning schema based only on the previously planned quality levels. Quality assurance schema consider only about the level of quality assurance. Quality control schema continually improves the performance of the quality practice. Total quality management implementing quality programmes, if usable or non usable as stage of the production process. Explain importance of communication and record keeping in quality schemes By communicating quality schemas give the new ideas to develop the quality practices within the organization. Communication identifies the purpose for the weak points of the low quality production steps. And also identifies the best schema to carry out in the quality management system. Record keeping compare the past results and identify the weak points within the production process of goods and services. Can be used to draw statistical diagrams and identify the major defects and improve the particular stages of the process and for analysis purposes. Record keeping makes easy, the benchmarking processes with other organizations. Question Three: Quality Controls and their benefits to the customers Adidas Company is one official partner of the London Olympic 2012. That provides shoes, clothes, accessories and equipment for London Olympic 2012. Assess the information made available to customers and the importance given to effective marketing Information is available through internet, television and other media. They are highly use internet to send information to the customers. Because they can take the customer feed back through internet faster than other mediums. Information availability improves higher buyer in, improves market presents through easy access using internet, feed back is high therefore significantly can be improve customer satisfaction, faster transaction times, more efficient order processing and due to less manual work the fewer errors. Can be able to keep existing customers introducing new styles, attract new customers using different prices and styles, can be able to make a trend in the market using marketing and increase market share, taking feedback from customers and improve the quality and new arrivals to the market. Evaluate the benefit of user and non user surveys in determining customer needs User surveys Users are the existing customers. To keep them the new products and style must be introduce for that their customer satisfaction is more important. By doing user surveys can be able to identify their needs, expectations, and the trend in the market. And also can be able to identify limitations. The user surveys can be easily done from the audience of London Olympics 2012. Non user surveys Non users are also customers. They were non users may be due to unaffordable prices or dislike to the products. From these surveys the Adidas can identify the reason and can be able to produce products for their desire while keeping the standards of the company. Olympics is in 2012 from these surveys helps introduce new fashions. Examine the methods of consultation employed to encourage participation by under represented groups Publish the growth undertaken after joining as a partner of London Olympics 2012; Show the sales improvements within that period through media discussion and press conference. The new arrivals can be market through the Olympic 2012 through internet and television. Release newspaper articles about, the benefits gain by participating London Olympics2012. Investigate the value of complaints procedure and analyse how each is used to improve quality Identify weaknesses The customers identify weakness points of the products. That can be size requirements, colour requirements and etc. Then the Adidas can change the products as customer perception. Identify low quality points Some products can be broken only in one place, all the times (must be continuous customer) If they received considerable number of complaints about a particular cloth or shoes or etc. then Adidas can identify this low quality point and will be able to improve quality. Complaints about after sales services Can be complaint about the staff who provided after sales services. Then the Adidas can improve the quality of the employees who are employing in their company. Question Four: Principles of Quality Management Role of self assessment in order to determine an Organizations quality management The quality policy must develop as first step by the Management team. The quality improvement team must establish representing all the departments of the company. Quality must be measures continuously to reduce quality awareness errors. The corrective actions must be taken for quality issues and zero defects planning must be done to the future productions. The identified errors can be removal through daily quality checking and reduces the error making purposes. Then critically recognise the particular point will help to improve the quality. Employees must be educating about the quality standards and issues and the importance of quality work and quality council must work daily basis and planned a zero defects day. Explain the stages of staff consultation necessary for effective implementation of a quality scheme Staffs are responsible for the production. Quality of the product or service is depending on the quality work done by the staff. During the planning stage to after sales services stage, the staff must do the quality work. The surveys can be done through the staff about quality scheme of the company. The documents are also filled according to the quality standards. The workforce planning is also should be change for effective implementation of quality scheme. The time management and material management must be quality for the effective implementation. Train the new staff for the particular positions then the errors will reduce and improve the quality scheme. Propose new systems or modifications to existing systems that could improve service quality The quality standard and policies must be change according to new trends and customer perceptions. Continues improvement is more practical because it is not cost very much.

Education - What is it Really Worth? Essay -- Educate Education Essays

Education - What is it Really Worth? Carl Jung believed that, One looks back with appreciation to the brilliant teachers, but with gratitude to those who touched our human feelings. The curriculum is so much necessary raw material, but warmth is a vital element for the growing plant and for the soul of the child (Fitzhenry 135). Education is important to succeed in life, but it needs to come along with compassion and learning on a personal level rather than in an autocratic atmosphere. Everyone has different views of education, but what they all have in common is how necessary it is when one wants to become a self-actualized individual. Education also plays an important role in getting a job in todays world and leading a self fulfilled life. Authors such as Bell hooks, Mike Rose, Jon Spayde, and Adrienne Rich all see education through the eyes of the excluded and emphasize the importance of education and what its really worth. I believe that education helps us achieve what we want to do but its actually up to each and every one of us to carry through. Every one of us could be educated but it doesnt necessarily mean that we learned anything to help us in the real world. We also need to self educate ourselves and not always rely on the classroom. We could do this by reading newspapers, magazines or even watching the news to expand ones awareness of the worlds issues. We need to be able to think for ourselves and make our own decisions rather than relying on what we have been taught in school. I am not saying that we should disregard what we have been taught, we just need to be able to relate to what we have been taugh t and make our own decisions. Education is especially valued in North America, it is very hard to truly succe... ...homework and sitting in class, it also about learning to work with others and making choices about the future. Works cited Fitzhenry, Robert I., ed. The Harper Book of Quotations, Third Edition. NY: HarperPerennial, 1993, 135. Hooks, Bell. Keeping Close to Home: Class and Education. The Presence of Others. eds. Andrea A. Lunsford and John J. Ruszkiewicz, NY: Bedford/ St.Martins, 2000, 93-103. Rich, Adrienne. What Does a Woman Need to Know? The Presence of Others. eds. Andrea A. Lunsford and John J. Ruszkiewicz, NY: Bedford/ St.Martins, 2000, 65-71. Rose, Mike. Life on the Boundary. The Presence of Others. eds. Andrea A. Lunsford and John J. Ruszkiewicz, NY: Bedford/ St.Martins, 2000, 105-118. Spayde, Jon. Learning in the Key of Life. The Presence of Others. eds. Andrea A. Lunsford and John J. Ruszkiewicz, NY: Bedford/ St.Martins, 2000, 58-63.

A View from the Bridge Essay -- English Literature

A View from the Bridge. 'Justice is very important here' is spoken by Alfieri in his opening speech. Alfieri is a lawyer representing the official legal system of America. He also acts as a narrator, commentator who is almost like a bystander watching the events but remains powerless to have any impact on them. This is very similar to the chorus, featured in tragedies from ancient Greek playwright, who are a group of on lookers watching and commenting on events but are unable to act upon any of the incidents. Alfieri describes his neighbourhood of Red Hook as a 'slum' area of Brooklyn inhabited by Italians, who bring to America their own sense of justice which they find outside the law. This is because the law can not dispense total justice. Justice is one of the main themes in the play because all the characters feel some sense of injustice for one reason or another for example Eddie, the main character endures the greatest sense of injustice none of which can be solved by the law. Most characters in 'A View from the Bridge' are poor and have to struggle which in itself is a form of social injustice which radiates unfair exploitation of dock workers. They all have an innate sense of injustice. Each house hold has only one of everything for example the 'tablecloth' mentioned at the beginning of Act I, Beatrice wanted the house to be perfect for when the guests arrived and she needed a new table cloth. All the shops where closed so Catherine suggested 'Mrs Dondero upstairs' may be able to lend them hers but it was obvious from Beatrice's reply that it had seen better days. It becomes apparent their poverty stricken neighbourhood was located near the docks when Beatrice said 'I smelled coffee all day today... ...an do is give advice and hope that it will be used. It is extremely important he does what is right because of his key position. It becomes apparent at the end of the play that Alfieri has some compassion and veneration towards Eddie as he 'allowed himself to be wholly known' Alfieri places events within the drama in context and explains conflicts related to the play which occurred in Italian history. He knows the law is incapable of satisfying everybody and that it contains many boundaries. Alfieri is able to reflect on matters and diffuse widespread concepts. The Immigration Officers are direct and uncompromising the law is the law and this transcends any patriotic feelings. The officers speak Italian, 'andiamo, andiamo' which may mean they have Italian connections, but this Italian background does not affect them as they are there to do their job.

Queen Elizabeth I Essay -- essays research papers fc

Elizabeth I King Henry VIII wanted a son. He had been married for seventeen long years and had only been given a daughter named Mary. Someday one of his children would rule England and it was supposed to be a boy. Henry decided he wanted a younger wife who could bear many children, so he formed his own church and re-married Anne Boleyn. This began the life of Elizabeth. Elizabeth was born on Sunday, September 7th 1533 at three o’ clock in the afternoon. To the King, Anne seemed unable to have any more children. She became pregnant three more times after Elizabeth, only to lose the baby. When Elizabeth was three years old her mother was beheaded for treason and adultery. Henry had his marriage to Anne declared invalid, making Elizabeth illegitimate. His new wife, Jane Seymour finally gave him a son. His name was Edward. Jane died after childbirth and Henry married three more times and had no other children. Now that England had a Prince Elizabeth wasn’t so important. She didn’t live with her father at court, but instead she grew up at the palace of Hatfield, where she had her own governess, servants, and teachers. Elizabeth’s teachers were great university scholars. One of her teachers said that her mind had no womanly weakness and that her perseverance and memory were equal to that of a man. When Elizabeth was thirte en, Henry died and her nine year old brother, Edward became King. Edward who had never been strong or healthy died six years after becoming King. The throne was left to Elizabeth’s half sister, Princess Mary. Mary was married to Prince Philip of Spain. Mary was determined to restore Catholicism to England even if it took violence. Many of the Protestants wanted to get rid of Mary and have Elizabeth take over the throne. Mary found out about this and had Elizabeth locked up in the very tower her mother had been in before she was killed. Elizabeth waited in fear for two months. She was finally released because Mary could find no evidence against her. Elizabeth was sent to a far away palace, with only four decent rooms, where she was kept under house arrest. When some of Mary’s subjects stayed faithful to their Protestant faith she burned almost three hundred of them for heresy. This is where she got the nickname "Bloody Mary." On November 17, 1558, after ruling for five sh... ...er let it happen. She was strong. Elizabeth lived to a greater age than any English ruler before her. When Elizabeth was seventy, her health faded. She named Mary’s son James VI of Scotland as her successor. On March 24, 1603, after 45 years of reigning, Elizabeth died peacefully in her sleep. And the age she lived in was called the Elizabethan age. Elizabeth contributed so much to the people of her time and even to the people of today. Without Elizabeth we would have never been able to enjoy the work of William Shakespeare. She showed everyone that a woman could do "a man’s job." Queen Elizabeth’s Golden Speech: "Though you have had - and may have - many mightier and wiser princes sitting in this seat, yet you never had - nor shall have - any that will love you better." BIBLIOGRAPHY Stanley, Diane and Vennema, Peter, Good Queen Bess NY: Macmillan Publishing Co., 1990 Starkey, David, Elizabeth: The Struggle for the Throne NY: HarperCollins Publishers Inc., 2000 Thomas, Jane Resh, Behind the Mask: The Life of Queen Elizabeth I NY: Clarion Books, 1998 Weir, Allison, The Life of Elizabeth I NY: Ballantine Books, 1998

Case Study – Ben and Jerry

The state of Vermont has been no stranger to paving the path for social justice in America. It is the first state to introduce civil unions and now holds the title as the first state to legalize same-sex marriage by enacting it through a bill rather than in response to a required court decision. (Wikipedia) In April of 2009, Vermont became the fourth state to legalize gay and lesbian marriage. With the bill set to take effect on September 1, 2009, Ben & Jerry's created a campaign to coincide with the bill's introduction in its home state. (PRSA)Ben & Jerry's is a premium, American ice cream company created by lifelong friends Ben Cohen and Jerry Greenfield. It was founded in Burlington, Vermont in 1978 where it is currently headquartered today. Cohen, a college dropout, and Greenfield, a recent college grad, decided to open an ice cream shop because they felt they needed to do something with themselves. After splitting the cost of a correspondence course on ice cream-making from Penn State University, they leased an old gas station building and opened the first Ben & Jerry's Scoop Shop.The rest is history. Since opening its first Scoop Shop in 1978, Ben & Jerry's has expanded into a widely successful brand and leader in ice cream, frozen yogurt and sorbet manufacturing. Their ice cream can be found in all corners of the world, 26 different countries to be exact. Its products are distributed in grocery stores, restaurants, franchise Ben & Jerry's Scoop Shops and other venues worldwide. Besides achieving great economical success, the company makes significant product donations to community groups and nonprofits across the nation.The purpose of Ben & Jerry's philanthropy is to support the founding values of the company, economic and social justice, environmental restoration and peace through understanding. (Ben & Jerry) In 1990, eight million Ben & Jerry ice cream cartons carried a â€Å"Support Farm Aid† message as part of a grassroots effort to support fa mily farmers. In 1991, the company introduced a bus that used solar panels to power onboard electronics in support of solar energy use.The national issues concerning gay rights and marriage equality are also included in the company's dedication to social justice. Ben & Jerry's official website states this commitment is grounded in our Company's core values, which include a deep respect for people inside and outside our company and an unshakable belief that all people deserve full and equal civil rights. In 1989, they extended full benefits to unmarried partners of its employees, including same-sex partners. And in 2000, they advocated publicly in Vermont for the creation of civil unions.It should come as no surprise that Ben & Jerry's chose to commemorate its home state's historic moment, â€Å"while reinforcing the company's longstanding commitment to social justice and equality for all people despite race, ethnicity, religion or sexual preference. † The result was â€Å"Hu bby Hubby†, a traditional and social media campaign surrounding the symbolic renaming of Ben & Jerry's popular ice cream flavor â€Å"Chubby Hubby† to â€Å"Hubby Hubby. † The campaign was planned to coincide with the bill's enactment on September 1, 2009 and last through the month of September.Ben & Jerry's partnered with Freedom To Marry, an organization that campaigns for the right of same-sex couples to marry in the United States. Together they aimed to raise awareness of the importance of marriage equality and, to show its support, would serve â€Å"Hubby Hubby† ice cream in Vermont Scoop Shops throughout the month of September. Goals of the â€Å"Hubby Hubby† campaign included encouraging other states to follow the trails of Vermont and other states legalizing gay marriage, promote the national conversation about why marriage equality matters, how to take action by driving consumers to freedomtomarry.org. Ben & Jerry’s has a long histor y of commitment to social justice, including gay rights.Its partnership with Freedom to Marry, a national leader in the movement for marriage equality, aims to raise awareness of the importance of marriage equality and to encourage other states to follow the blazing trails of Vermont, Massachusetts, Connecticut, Iowa, and Maine. Freedom to Marry promotes the national conversation about why marriage equality matters and brings together partner organizations into a larger whole – a shared civil rights campaign.

Hamel & Prahalad: Core Competency

Business performance was primary base on the position of an boldness in its industry and this trance was criticized by Hamel and Prahalad as no common goal or corporation existed in the midst of the units. Alternatively, Porter believes that an makeup should be viewed as individual channel units. However, he does consider sharing resources between them which earlier idea planning ignore. This sample is going to discuss what expertness is and equivalence with portfolio of individual strain units. A substance capacity is something a squiffy merchant ship do well and meets the following one-third conditions pointed pop by Hamel and Prahalad.Firstly, it stomach bear customers benefits. Secondly, it is hard for competitors to imitate. Finally, it rouse be utilise widely in many harvest-homes and grocerys. Hamel and Prahalad introduced this opinion in 1990 Harvard Business Review article. A effect susceptibility is a slew of skills and technologies for a firm to stand customers benefits. Sony is an use use this idea, Sony must ensure that technologists, locomotive engineers and markets yield a share understanding of customers claim and of technological possibilities. There are deuce-ace test must meet when firm consider to use affection ability as a management strategy.These triple test are can provide customer benefits, hard for competitors to imitate and can used widely in the market and product. There are many companies corroborate the potential to build core expertness but failed to do so because the pourboire management are unable to turn over the corporation as anything other than assemblage of discrete line of work. Hamel and Prahalad define a business unit as counselinging on end products or markets. However, the core energy is non product specific. It can be seen in broad sense which crack a wide rang of competitive advantages.For example, drug user friendliness at Apple Company. message competency can be hei ghten when it is being applied and shared, but it dormant needs to be nurtured and protected. kernel competency is the glue that binds existing business. It is also the engine for bran- newly business development. Porters view of positioning, cost leadership and specialization are all base on the final product. This is also the reason wherefore Hamel and Prahalad and Porter have different views on whether the competency as a portfolio of core competency rather than as a portfolio of individual business units.Hamel and Prahalad opinion is that challenger is base on core competency much more than product. Glaxo is a company that supports Hamel and Prahalads idea. It suggests that if and organization is viewed as infract business counseling on the end product, future opportunities may be missed. erst the existing markets contract matured and become a commodity if no new products have been envisaged. It is hard to maintain a core competitive advantage. However, if the organiza tion base itself on core competency they to not diminish, the more they are applied, the more expedient they will become.The view of core competency is towards the future, while competition for individual business units focusing on end products is astir(predicate) the present. Considering the organization as a portfolio of core competency take an inside out approach. Hamel and Prahalads view only focus on internal analysis of the organization but not the external environment. However, the preference view is the market based view taken by theorists such as Porter. This supports that in order to gain a competitive advantage, the organization needs to cause a successful position for the product or service within the market.This takes an external in approach as it is based on positioning and then reviewing the organizations look upon chain to accommodate the external requirements. To gist up, it is very important and essential for a firm to build core competency. Core competency can bring several(prenominal) advantages and allow future opportunities to be place as skills from different business units and can be combined to create new products. It is also a long edge strategy and should be combined with the focus on end product to reach competitive advantage.